A deal has been signed between Tesco and online tyre retailer Blackcircles.
The partnership will see the supermarket giant link to the tyre chain's website under the name ‘Tesco Tyres'.
The venture went live at the beginning of January, and a spokesman for the chain confirmed that purchases from the site - which claims to save motorists up to 40% - will also be eligible for loyalty card points.
Most on-road tyres are available from the site, including those for cars, light commercials and motorbikes.
Blackcircles director Mike Welch said: "This is a great deal which has been several years in the making. We now have an exclusive sales channel with a 13 million strong audience."