Report examines ATA value

Report examines ATA valueClick to enlarge

06 Jul 2011

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New study looks at the worth of ATA training

A report has been published that assesses the impact of the IMI’s skills accreditation programme, known as Automotive Technician Accreditation (ATA). The research covered accreditation programmes for a number of disciplines, from parts advisors to light vehicle technicians and customer service advisors.

The research, carried out by the University of Leicester, showed a return on investment ranging from 98% to 187%. This report was prepared with data from Allparts, Halfords Autocentres and Mercedes dealer network.  

Sarah Sillars, OBE FIMI, Executive Chair of the IMI said: “ Accreditation has brought about a step change in the automotive sector’s attitudes to qualifications and skills. It has provided significant returns to both the employer, in terms of return on investment, but more importantly, to employees for their self - esteem, professional development and long term career path. It also continues to improve customer confidence in the industry. This is absolutely vital when competition is so fierce and many businesses are struggling to survive in the market place.”

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