Kia labels mechanics as 'cowboys' on Twitter

Vehicle manufacturer's Twitter account tries to promote dealer servicing by generalising the independent industry

Published:  25 November, 2013

Vehicle manufacturer Kia has positioned both independent and other franchised dealer mechanics as 'cowboys' on its official Twitter feed.

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Manufacturers are trying to secure more customers into their service bays with offers aimed directly at drivers of their cars. However, Kia's tweet could be seen as a step too far, by darkening the competition from the independent industry with a term it is trying hard to shake off. The tweet can also been seen as taking a swipe at other vehicle manufacturer's servicing options.

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