Parts push

ADL unveils American parts range to help independents profit

Published:  30 June, 2008

PARTS company ADL is one week away from launching a range of components for the growing number of US vehicles on the country’s roads.

/>The company, best known for its Blue Print range of Japanese and Korean vehicle parts, hopes the move will help UK garages take advantage of growing repair opportunities on US vehic

/>The “matching quality” parts will be officially launched on July 4th and will cover all major US manufacturers from Chrysler, Dodge and Jeep through to specially selected popular imports, such as the Ford Must

/>Daren Ambrose, managing director of ADL, said he hoped the new parts would help independent garages looking to win business away from main deal

/>“Although there is a very active market for left-hand drive American import parts, the availability for UK specification American vehicles is much more limited,” said Da

/>“Often, even for routine service items, the choice has been main dealer or nothing. We’re looking to change that with a full range, with over 95% parc coverage on filters and braking al

/>“Coupled with same day availability through our extensive network of distributors, this gives independents an opportunity to win some of the servicing business on American cars away from the main dealer.

/>Research by ADL has shown there are around 200,000 officially imported American cars on the UK’s roads to

/>“The American content of the UK vehicle parc grew by nearly 15% between 2006 and 2007 and if that continues it’s going to quickly become a significant sector for aftermarket businesses,” said Dar

/>“We have a proven track record of identifying niche sectors like this early on, and establishing a strong position for ourselves while others try to catch

/>“The Japanese parts market was considered a niche when we started 20 years ago and it now makes up one fifth of the total mar

/>“We’ve done the same with parts for both Japanese ‘grey’ imports and Korean cars, so we are confident we can replicate that success and establish ourselves as the UK aftermarket’s leading ‘one-stop-shop’ for parts for American vehicles.

/>ADL’s range of US parts will be covered by a two-year unlimited mileage warranty against manufacturing defe

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