UFI Filters enhances UK offering

UFI fires starting gun on big push into UK aftermarket

Published:  30 May, 2017

UFI Filters has begun a market offensive on the UK through which it hopes to win a 10% share of the aftermarket within three years. Key to its plans is a brand new 1000m² distribution centre in Redditch, just outside Birmingham.

UFI customers, including buying groups, independents and specialist motor factors, will benefit from a “last order” time of 5pm for next day delivery, guaranteed before 10am on orders worth £350 or over. Flexible minimum order values are also a feature of the new offering, especially for independent and specialist motor factors.

To support this initiative, UFI has partnered with Transmec, an international logistics company with experience in the automotive aftermarket parts sector. Orders will be filled from the distribution centre, where UFI will hold stock of over 200,000 parts, with 2,600 SKUs covering 96% of the UK car parc. Deliveries will be fully trackable and made overnight by carriers such as APC.

Competitive

Commenting on the new initiative UFI's newly-appointed aftermarket sales manager UK Karl Ridings says: "We are going to position ourselves with a very competitively priced product so it will attract the garages and all the buying groups.

"Our target customers are everybody. We need to talk to everybody to find out where they are in terms of existing filtration deals, but for us it's a blank sheet of paper and we have the whole of the UK to target.'

"The reason we have that target is that by 2020 our one goal is to be the third largest brand in the UK. The market is open for a brand like UFI to come in to be different, to be competitive.

The buying groups are very open to a brand like UFI. We have been trading for a few weeks now and we do have a few accounts open."

 

Great scope

According to Diego Buffoni, group aftermarket marketing and Europe sales director, UFI expects that the biggest challenge will be winning over motor factors: "Paradoxically, garages in the UK know better UFI than the factors  because they find the co-branding. It is harder to come into the motor factors because they have a deal in place. We need to address that with different marketing activities. The strong battle will be to convince the motor factors."

Aftermarket Europe sales manager, Francesco Tomasoni adds: "The new warehouse and service standards will fully satisfy our existing and potential customers needs. We are confident that our offering will be well received, as a result, across the market. While the UK aftermarket is dominated by a few larger suppliers, it is also highly fragmented and there is great scope for a highly focused and innovative company such as ours to deliver something that is truly new."

Related Articles

  • UFI Filters enhances UK offering 

  • WAI product arrives at Marathon branches 

    WAI product has begun leaving Bognor Regis and arriving at Marathon Warehouse Distribution’s national distribution centre in Redditch and a 14-branch network throughout the UK.

  • BM Catalysts welcome DPF decision  

    BM Catalysts has welcomed the Department for Transport (DfT) decision to reiterate the strict requirements for selling catalytic converters and Diesel Particulate Filters (DPFs) into the UK. The firm believes it will help reduce the number of non-compliant products being sold and subsequently fitted in the UK market.The DfT also advises that DPFs cannot be sold for Euro 5 vehicles without the required homologation to meet European standards.

  • Launch UK’s new PRO-Series leak detectors  

    Launch UK has brought two new automotive diagnostic leak detectors to the UK aftermarket that have been specifically engineered for vehicles sold in the EU. As part of the PRO-Series range, SMOKE1 and SMOKE2 are intended for quickly finding leaks in petrol and diesel turbo systems, operating at higher pressure than EVAP models. Both tools support UV detection for small leaks and offer efficient diagnosis when it is needed most, thanks to instant smoke generation and a smart five-minute smoke cycle.
    www.launchtech.co.uk

  • New to the UK: Bosch BAT 645 and BAT 690 battery chargers  

    The new BAT 645 and 690 battery chargers from Bosch feature 45 or 90 amperes of continuous current output.  They are suitable for conventional lead-acid and gel batteries, as well as absorbent glass mat (AGM) and enhanced flooded battery (EFB) technologies and lithium-ion LiFEPP04 (LFP) batteries. When the tool identifies an ‘exhausted’ or empty battery, the battery chargers use a specific setting to maximise battery life. Using back-up mode, the devices ensure a stable power supply even when the starter battery has been removed. Meanwhile, buffer mode supports on-board power supply during control unit updates.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Facebook


©DFA Media 1999-2018