Automechanika Birmingham 2018: Build-up begins

Published:  04 September, 2017

Businesses in the sector are already looking towards Automechanika Birmingham 2018, as the organisers  begin announcing plans for the show from tomorrow (5 September).

“We have received significant demand for the 2018 event,” says event director Simon Albert,  “with 300 exhibitors already booked, including several major brands from the industry. With our visitor research indicating that over 85% of buyers intend to return to next year’s event, this points to a strong demand for a solely UK focused automotive exhibition.

“We have been speaking to our exhibitors, visitors, potential visitors and partners to receive feedback on how we shape next year’s event to attract more of your target market. Our marketing team has numerous exciting initiatives planned to make this happen.

Specific details  of 2018’s show will begin being announced this week says Simon: “We will be sharing these significant improvements over the coming weeks - look out for the first announcements tomorrow.”

2019’s event has already been confirmed. From 2019 Automechanika Birmingham will move to a biennial pattern, with shows taking place in 2019, 2021 and 2023. Simon adds: “We are certain from our research and experience that the event will further flourish in a biennial format, with Automechanika Frankfurt running in the even years.”

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  • Electric future shock  

    The need to adapt to changing vehicle technology is one of the main challenges of our time in the sector. Increasing connectivity and a vastly more complicated conventional vehicle provide a whole raft of obstacles on their own, before you even get to the rise of electric vehicles and hybrids.

    Add to that a more uncertain legislative environment resulting from rules not quite keeping up with the technology coming in, and you’ve got yourself a whole host of issues that the entire industry needs to stay on top of if it is going to continue to offer a sterling service to customers.

    Let’s look at electric vehicles. For Tom Harrison Lord from Fox Agency, the b2b marketing company specialising in the automotive sector,  Automechanika Birmingham offered a troubling glimpse into the future:  “This summer’s Automechanika Birmingham was entertaining and enjoyable as ever, but it also exemplified a worrying trend in the motor industry today. With the advancement of electric vehicles, there are going to be some rapid and stark changes ahead. The automotive aftermarket, however, seems to be burying its head in the sand.”


    Access
    The key, as it has been in the past, is access. In this case, the right to be able to repair vehicles. Think that’s all sorted? Perhaps not:  “The rise of the electric cars and vehicles is something that could hit the automotive aftermarket hard – in particular, independent garages.

    “Many, if not all, electric vehicles invalidate their manufacturer warranty if essential work is carried out on the electrical systems by someone other than the main dealer. What’s more, many cars with batteries, such as the Mitsubishi Outlander PHEV, have warranties on the electrical components lasting up to ten years.

    “Having no choice but to use the main dealer for a full decade shows just why independent workshops will have fewer vehicles coming through the doors in the years ahead.”


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