Lack of dealer data provides opportunities

Vehicles over 3.4 years old falling off VM data lists

Published:  07 January, 2014

According to research, most manufacturers only hold a small amount of data on vehicles aged over 3.4 years old, opening the door to the aftermarket industry according to the IAAF.

When the vehicle changes hands or moves out of the manufacturer warranty period, it often becomes, as main dealers term it, an orphan car. The IAAF believes that at this point, it represents a potential independent aftermarket customer.

Chris Green, sales and media director of Motoring, the website that conducted the research, commented, "Our study has shown that many cars disappear off the OEM and dealer radar once they get to three years and older.  We were very surprised by the massive shortfall in manufacturers' data. This is not the problem of just one manufacturer - rather it is an industry-wide malaise."

After three years, new vehicles are required to undertake an MOT while servicing is no longer important to keep a warranty up to date. The research suggests drivers are taking their vehicles to other garages, many of which are often more convenient, and cost-competitive compared to main dealer servicing.

Brian Spratt, IAAF chief executive says: "Mr Green's comments highlight an immense opportunity for independent garages to advertise their services to the owners of these orphan vehicles. Motorists don't find dealer servicing convenient and it's often expensive, so independent garages should maximise their technical abilities, convenient location and reduced cost of ownership to attract more customers."

Related Articles

  • Editor's Comment 

    This is the final newsletter of 2014 and this certainly has been a year of change. Companies have come and gone, technologies and emissions have been in the spotlight and the industry has had to adapt. Yet rather than look back, I'd like to look forward to what next year may bring.

  • Homework for the holidays 

    The annual Top Technician competition, which promotes and rewards the best repairers and workshops in the UK, invites fault-finders with at least three years’ practical experience to try out the initial online quiz over the Christmas break.

  • UAN and Unipart announce agreement 

    The United Aftermarket Network (UAN) has entered into a long-term arrangement with Unipart Autoparts.

  • IAAF award for NGK 

    NGK Spark Plugs has won the IAAF Car Supplier of Excellence award for the fifth time.

  • Forum access for Top Techs 

    UK AutoTalk has become the official forum for Top Technician. It will feature competition updates and enable entrants to take advantage of the wealth of information within the technician network.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Calendar

Click here to submit an event

Facebook


©DFA Media 1999-2016

Mentés