NGK launches new community website

Blogzine aims to bring enthusiasts together

Published:  01 July, 2014

NGK Spark Plugs has launched a new blogzine that will run alongside its existing website, with an emphasis on community interaction.

NGK Torque will allow the company to involve not only its customers but the entire motoring community to share stories with other vehicle enthusiasts. It is intended to be a portal for others to share news, projects and other information which they believe others with a similar passion will find interesting.

Gerard Irving, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: "As a company we are constantly looking at new ways of engaging with our customers and the general public at large and feel that this social media gives us the ideal platform to do so. NGK Torque will focus on all things to do with NGK and its associated activities. There will be a wide range of stories from both inside and outside of the industry on the site, from news about exotic and unusual vehicles that are fitted with our products, to features on strange applications, project cars and personalities.

"There will be articles on both the two and four-wheel sectors, stories from the garage workshop and from the world of motorsport, if it is exciting, unusual or of general interest you will find it on the website."

The site has been launched with a number of fascinating articles including news of the Alfa Romeo Owners Club's 50th anniversary; a look at the weird and wonderful Alto Performance Racing Rage motorbike; street car enthusiast Michael Yarde's Mk6 ST Ford Fiesta project car; and Porsche test driver Patrick Long will take you for a spin in the awesome new NGK-ignited Porsche 918 Spyder. In addition, there is also an opportunity to win a pair of tickets to the 2014 British Grand Prix at Silverstone.

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