ASA slam 'End of life Vehicles' advert

Watchdog rule scrapyard broke guidelines

Published:  21 December, 2011

THE Advertising Standards Authority has ruled against a scrapyard that called itself 'End of Life breakers' ruling that using the name in the first line of an advert, the company could easily be confused with an official government body.

The watchdog also said that the inclusion of the DVLA and Environment Agency logos were likely to further confusing readers.

The scrap dealer was also slapped down for offering a 'minimum of £300' for any scrap car - a claim that could not be substantiated.

The scrap firm has been told it cannot run the advert again. Additionally, the firm got a rebuke from the ASA for their 'apparent disregard' for the code as they did not provide a written reply for the contested points.

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