TRICO launches own beer

Published:  24 August, 2017

TRICO has reached its 100th anniversary in 2017, and is celebrating with its own-brand beer – named ‘Brew 17’.  

To coincide with Trico’s renewed sponsorship of Redditch United, this unique beer will be launched exclusively on Tuesday 26th September at the TRICO stadium, where the Worcestershire-based club hosts Slough Town in the Evo-Stik League South fixture. With a percentage of the profits going to the local Community Trust who engage with the Redditch community and deliver on outcomes combating antisocial behaviour and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.  

Product and brand manager Sam Robinson said: “This is an exciting time for TRICO as we launch this special, one-of-a-kind beer.  The company has come a long way from its humble beginnings in Buffalo, New York and we are very proud of our history and tradition in the industry.

“Brew 17 is a great way for TRICO to celebrate this landmark and I hope it will be a success with not only the supporters at the match but also those who are lucky enough to get their hands on a bottle through one of the many promotions and giveaways we’ve got planned – watch this space! A Redditch United victory on launch day would of course help round off the celebrations in style.”

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  • Cheers! TRICO celebrates European 90th with 'Brew 18' 

    Following the success of last years TRICO beer ‘Brew 17’ the windscreen wiper blade developer and supplier has launched another new beer, this time named ‘Brew 18’, to celebrate its 90th European anniversary.
     
    With a generous amount being donated to the local Community Trust last year following TRICO’s sponsorship of Redditch United, Brew 18 is again exclusively on sale at the TRICO stadium, where once more, a percentage of the profits will go to the local charity.
     
    The local Community Trust engages with the Redditch community to deliver  outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.
     
    Product and Brand Manager Sam Robinson said: “Brew 17 was extremely well received last year, so we decided to launch another new and exclusive beer to celebrate our 90th European anniversary and once again donate a percentage of the profits to the Community Trust.”
     
    Sam added: “Look out for the many promotions/giveaways we will be running until the end of the year to get your hands on a bottle or gift pack.”
     

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  • A1 members delighted with TRICO scratchcard promotion 

    TRICO  provided almost 100 winners with prizes recently following a promotion it recently ran with A1 Motor Stores.
     
    TRICO has been working with A1 members for nearly 10 years and its latest incentive, with a minimum £50 spend on its wiper blades, offered them the chance to win an Apple Watch, Amazon Echo or iPad, along with a selection of multi tools and wiper blades through a specially designed scratchcard.
     
    David Hunt, manager of Specialised Motor Components, managed to scoop the Apple Watch. He said: “I was really surprised and pleased to win. It’s good to know that through such a great incentive, they appreciate our efforts  selling these quality products.”
     
    Kilgetty Motor Factors’ (KMF) owner, Alan Holt, a long-standing TRICO customer said: “We were delighted to be one of the lucky ones that won an iPad and a couple of the multi tool sets, which will come in very useful in our store, so thank you TRICO!”
     
    Shabbir Rajani from Hinckley Motor Spares won the Amazon Echo. He added: “It got the work place excited as we all took turns on a scratchcard. We are over the moon with our Amazon Echo, and we hope there are more promotions to come!”
     
    Mark Doney from Mon and Border Motor Factors said:  “We are very pleased to have won an Amazon voucher, which will come in very useful.”
     
    Senior Product and Brand Manager at TRICO, Sam Robinson, concluded: “We have been working with both A1 Motor Stores and the members for a long time and we really appreciate their support and feedback - so this is our way of giving something back - I hope the winners enjoy their prizes.”

  • TRICO exact fit and flex 

    TRICO Exact Fit replacement blades make it easy to for motorists to ensure their vehicles benefit from original factory quality wipers. Made from natural rubber and high-strength steel, they offer long-lasting performance.TRICO Flex lets the motorist step up from a conventional windshield wiper blade to premium beam blade wiper technology at a reasonable price. With 97% car parc coverage and only 14 part numbers, the slim-line range allows garages, workshops and retailers to offer a comprehensive wiper blade solution with minimal stock commitment.
    www.trico.eu.com

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