Successful evening at The TRICO Stadium

Published:  28 September, 2017

Redditch United Football Club played host to a successful evening of networking, food and football, as sponsors TRICO and Comline invited dozens of guests to watch the home game against Slough Town on Tuesday night (26 September).

Guests were treated to a tour of The TRICO Stadium before the match and met former Premier League footballer and first-team manager, Darren Byfield.  This was then followed by an evening of socialising, with visitors tasting the new Comline Burger and TRICO’s well-publicised ‘Brew 17’ beer, which was unveiled at the game.  There were also two Ginetta racing cars on display, decorated in TRICO livery.

Despite a 4-1 defeat for The Reds, the club celebrated its highest attendance of the season so far, and the fans created a positive and loud atmosphere throughout.

TRICO European marketing manager Sam Robinson said: “We began our involvement with Redditch United last season and decided to launch the TRICO beer to coincide with the company’s 100th anniversary celebrations.

“TRICO Brew 17 is only available from RUFC and a percentage of the profits going to the local Community Trust who engage with the Redditch community and deliver on outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.”

Comline marketing and communications manager Leigh Davies added: “Our association with Redditch United provides an excellent platform to promote the brand, both here at home games where we have the Comline stand and at away games through sponsorship of the team’s away shirt.”

Redditch United chairman Chris Swan, paid tribute to both TRICO and Comline: “Our sponsors TRICO and Comline have been fantastic in showing their commitment to the club, and it is an honour that companies of such high-calibre are involved with this club.”

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    With a generous amount being donated to the local Community Trust last year following TRICO’s sponsorship of Redditch United, Brew 18 is again exclusively on sale at the TRICO stadium, where once more, a percentage of the profits will go to the local charity.
     
    The local Community Trust engages with the Redditch community to deliver  outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.
     
    Product and Brand Manager Sam Robinson said: “Brew 17 was extremely well received last year, so we decided to launch another new and exclusive beer to celebrate our 90th European anniversary and once again donate a percentage of the profits to the Community Trust.”
     
    Sam added: “Look out for the many promotions/giveaways we will be running until the end of the year to get your hands on a bottle or gift pack.”
     

  • A1 members delighted with TRICO scratchcard promotion 

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    TRICO has been working with A1 members for nearly 10 years and its latest incentive, with a minimum £50 spend on its wiper blades, offered them the chance to win an Apple Watch, Amazon Echo or iPad, along with a selection of multi tools and wiper blades through a specially designed scratchcard.
     
    David Hunt, manager of Specialised Motor Components, managed to scoop the Apple Watch. He said: “I was really surprised and pleased to win. It’s good to know that through such a great incentive, they appreciate our efforts  selling these quality products.”
     
    Kilgetty Motor Factors’ (KMF) owner, Alan Holt, a long-standing TRICO customer said: “We were delighted to be one of the lucky ones that won an iPad and a couple of the multi tool sets, which will come in very useful in our store, so thank you TRICO!”
     
    Shabbir Rajani from Hinckley Motor Spares won the Amazon Echo. He added: “It got the work place excited as we all took turns on a scratchcard. We are over the moon with our Amazon Echo, and we hope there are more promotions to come!”
     
    Mark Doney from Mon and Border Motor Factors said:  “We are very pleased to have won an Amazon voucher, which will come in very useful.”
     
    Senior Product and Brand Manager at TRICO, Sam Robinson, concluded: “We have been working with both A1 Motor Stores and the members for a long time and we really appreciate their support and feedback - so this is our way of giving something back - I hope the winners enjoy their prizes.”

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