TRICO revamps packaging
Published: 23 May, 2018
TRICO has redesigned the packaging of its Force, Flex, Neoform and Ice ranges. Brought about in response to customer feedback. The revamp has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit. TRICO has also redesigned the artwork for these ranges which, with their logos and branding now aligned across all packages, gives them a coherent and uniform appearance. The new packaging will be introduced as a running change, with Flex estimated to be during July, Force following in August, along with Neoform and finally, Ice for September.
www.trico.eu.com
- New packaging and products for Japanparts, Ashika and Japko
New packaging has been launched for the three brands in the Japanparts Group. While maintaining the pre-existing colour schemes for Japanparts, Ashika and Japko, the new packaging shows off a new image. On top of the new design, packaging also features an updated layout that is intended to be easier to read. The launch of the new packaging also coincides with by the introduction of six new product families: Gear selection cables; Clutch control cables; Windshield wiper pumps; ABS sensors; Camshaft sensors; Crankshaft sensors.
- TRICO becomes First Brands Group
TRICO has announced its new name, First Brands Group, along with the addition of two new brands, Brake Parts Inc. (BPI) and Champion Laboratories (Champ Labs).
- Exact Fit - TRICO launches new display
TRICO has unveiled its new planogram design with signage, which allows retailers to display its entire Exact Fit range to customers – using just a single two-metre bay. The Exact Fit programme is a comprehensive range of direct fit, OE replacement blades, with almost 150 references giving 99% front and rear wiper coverage.
- Cheers! TRICO celebrates European 90th with 'Brew 18'
Following the success of last years TRICO beer ‘Brew 17’ the windscreen wiper blade developer and supplier has launched another new beer, this time named ‘Brew 18’, to celebrate its 90th European anniversary.
With a generous amount being donated to the local Community Trust last year following TRICO’s sponsorship of Redditch United, Brew 18 is again exclusively on sale at the TRICO stadium, where once more, a percentage of the profits will go to the local charity.
The local Community Trust engages with the Redditch community to deliver outcomes combating antisocial behavior and crime, working with underprivileged children, reducing health inequalities and providing education to help support employability.
Product and Brand Manager Sam Robinson said: “Brew 17 was extremely well received last year, so we decided to launch another new and exclusive beer to celebrate our 90th European anniversary and once again donate a percentage of the profits to the Community Trust.”
Sam added: “Look out for the many promotions/giveaways we will be running until the end of the year to get your hands on a bottle or gift pack.”
- Government rolls ICE ban back to 2035
The ban on the sale of new internal combustion engine (ICE) vehicles, which had been set to come into force in 2030, was shifted back to 2035 by Prime Minister Rishi Sunak yesterday (Wednesday 20 September).
