DriveTec range extended as sales continue to grow

Published: 22 August, 2018

The Parts Alliance says it is continuing to see impressive sales growth across its DriveTec range.

The trading group has invested heavily over the last 18 months in developing the product range. Latest developments include a move to coated brake discs – traditionally associated with more expensive brands – alongside a harmonisation of many of the group’s other ranges to within DriveTec.

Over the last month alone antifreeze, traffic film remover and brake fluid have joined engine oil in a fast-growing consumables rang too.

“We’ve worked hard on re-positioning DriveTec,” said Simon Moore, Head of Marketing at The Parts Alliance. “We’ve rationalised and updated the range and improved products throughout. It’s important customers understand where DriveTec fits and where it can help.”

The Parts Alliance say DriveTec plays a key commercial role as a trustworthy mid or second tier offering. It’s not only sold to independent garages but is increasingly valued by The Parts Alliance’s growing national accounts portfolio.

“It’s about ensuring no-one loses business where there are economic pressures,” said Simon. “Where we can, we’ll always offer the premium brands and original equipment parts we’re strongly associated with but there are valid cases where DriveTec enables us to supply trustworthy products at a keen price without sacrificing quality.”

Bendix brake callipers range launched by The Parts Alliance
The Parts Alliance has added a new range of Bendix brake callipers. The range will be available from all of the group’s local brands throughout the UK branch network.

Viral Modha, Head of Braking Category at The Parts Alliance commented: “Investing in developing this range made perfect sense given the success of Bendix brake friction within the UK aftermarket over the last 18 months.”

The Bendix range of callipers will be exclusively available from The Parts Alliance.
The Parts Alliance partners with Petronas
The Parts Alliance has entered into partnership with Petronas Lubricants International (PLI) to supply its Syntium range of oil into the UK aftermarket.
Bendix reintroduction “ahead of schedule”
GSF Car Parts says their programme to reintroduce Bendix brakes to the UK aftermarket is running ahead of schedule.
TMD Friction enhances parts look up with Brakebook
TMD Friction has enhanced its brake parts look-up service for garages and factors with the introduction of Brakebook, an online and app-based portal. The new and improved system now includes a vehicle registration look-up which identifies brake parts using a vehicle’s registration number. Other features include product catalogue downloads, regular updates on new-to-range products and an expert search functionality, allowing users to search by size of component. A final improvement- a brake pad scanner -has also been incorporated for Textar. Brakebook is available across Apple and Android devices.
www.brakebook.com
199 range expansions by SMP Europe
SMP Europe has added a further 199 products to its range, including cam and crank sensors, exhaust gas temperature sensors (EGTS), ignition coils, oxygen sensors and speed sensor ranges, across the company’s Intermotor, Fuel Parts, Kerr Nelson, Lemark and Lucas brands. These include a new air mass meter for petrol-engine Lexus CT, Suzuki Swace and Toyota’s 4Runner, Auris, C-HR, Corolla, Land Cruiser and Prius, as well as 13 new crank sensor parts covering of BMW Citroen, Peugeot and Opel/Vauxhall vehicles. The EGTS offering has been expanded via 42 new references, while there are nine new fuel feed units and 16 new ignition coils for Alfa Romeo, Citroen, Dacia, Fiat, Honda, Jeep, Maserati, Mercedes, Mitsubishi, Nissan, Peugeot, Porsche, Renault, Seat, Suzuki, Toyota, Volkswagen and Volvo models. There are also 73 new oxygen sensors, seven speedo sensors and a new throttle body for various Porsche vehicles. SMP Europe’s new additions also include nine new wheel speed sensors for Daimler, Jaguar, KIA, Mercedes and Mitsubishi models.

www.smpeurope.com