DriveTec range extended as sales continue to grow

Published:  22 August, 2018

The Parts Alliance says it is continuing to see impressive sales growth across its DriveTec range.

The trading group has invested heavily over the last 18 months in developing the product range. Latest developments include a move to coated brake discs – traditionally associated with more expensive brands – alongside a harmonisation of many of the group’s other ranges to within DriveTec.

Over the last month alone antifreeze, traffic film remover and brake fluid have joined engine oil in a fast-growing consumables rang too.

“We’ve worked hard on re-positioning DriveTec,” said Simon Moore, Head of Marketing at The Parts Alliance. “We’ve rationalised and updated the range and improved products throughout. It’s important customers understand where DriveTec fits and where it can help.”

The Parts Alliance say DriveTec plays a key commercial role as a trustworthy mid or second tier offering. It’s not only sold to independent garages but is increasingly valued by The Parts Alliance’s growing national accounts portfolio.

“It’s about ensuring no-one loses business where there are economic pressures,” said Simon. “Where we can, we’ll always offer the premium brands and original equipment parts we’re strongly associated with but there are valid cases where DriveTec enables us to supply trustworthy products at a keen price without sacrificing quality.”

Related Articles

  • Bendix reintroduction “ahead of schedule”  

    GSF Car Parts says their programme to reintroduce Bendix brakes to the UK aftermarket is running ahead of schedule.

  • TMD Friction enhances parts look up with Brakebook 

    TMD Friction has enhanced its brake parts look-up service for garages and factors with the introduction of Brakebook, an online and app-based portal. The new and improved system now includes a vehicle registration look-up which identifies brake parts using a vehicle’s registration number. Other features include product catalogue downloads, regular updates on new-to-range products and an expert search functionality, allowing users to search by size of component. A final improvement- a brake pad scanner -has also been incorporated for Textar. Brakebook is available across Apple and Android devices.

  • Eurorepar range 

    Eurorepar offers an extensive, value range of all-makes parts. Used internationally by Euro Repar Car Service centres, the range is aimed at out-of-warranty vehicles as alternatives to genuine replacement parts. Benefits of using Eurorepar products include competitive pricing, delivery on demand through Trade Team, up  to two years parts warranty, a huge range of stock, and access via a priority order hotline.

  • Euro Car Parts boosts TURBOJETZT range  

    Euro Car Parts is preparing repairers for an inevitable uplift in turbo work after adding new references to the TURBOJETZT range. Remanufactured units are now available for popular vehicle models including VAG 1.6 litre turbo applications, 1.6 litre Peugeot petrol models (manufactured after 2009) and 2.2 litre Ford Transit vans (manufactured after 2012).
    Euro Car Parts has been distributing the TURBOJETZT range since 2010, with sales of more than 200,000 units since. Throughout the past eight years, 308 new part numbers have been introduced, adding to the 480 references the product was launched with.

  • DENSO thermal range expands  

    DENSO has expanded its range of A/C part numbers for workshops. In total 23 new part numbers have been added, consisting of two drier cartridges, three pressure switches and 18 expansion valves. The range expansion covers a variety of applications from major manufacturers such as Audi, Fiat, Ford and Jeep. The new offering extends the range to provide 1,302 additional applications, linked to 36 OE part numbers. It provides independent aftermarket distributors and workshops a comprehensive selection of parts to meet growing demand. The new A/C parts can be found in the DENSO E-catalogue and TecDoc.

Most read content


Sign Up

For the latest news and updates from Aftermarket Magazine.


Where should the next Automechanika show be held?


©DFA Media 1999-2019