The Parts Alliance continue 'Big Drive' to win customers

Published:  14 September, 2018

The Parts Alliance is rolling out ‘The Big Drive’ as the latest in a series of national promotions. Billed as the ‘Luxury Edition’ and running until the end of November, the promotion gives garage customers the chance to win a Jaguar XE in either the Portfolio or R-Sport models.

Other prizes in ‘The Big Drive’ include TAG Heuer Formula 1 watches, international holidays and thousands of lifestyle and business rewards.

Customers are invited to register through branches nationwide with member brands Allparts, Bromsgrove Motor Factors, BBC Superfactors, BMS Superfactors, Car Parts & Accessories, CES, GMF Motor Factors, GSF Car Parts, SAS Autoparts, SC Motor Factors, The Parts Alliance (South West) and Waterloo Motor Trade all running ‘The Big Drive’.

“2018 has been a really strong year for The Parts Alliance,” said Simon Moore, Head of Marketing at The Parts Alliance. “Delivering initiatives like ‘The Big Drive’ through our growing national network of branches is an important way of recognising and rewarding the loyal support of our garage customer base.”

“It’s extremely easy for customers to get involved in ‘The Big Drive’ so we’re looking forward to a great response!” added Simon.

Garages can find out more simply by contacting their nearest participating branch, which can be found at

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