Humorous Lemförder media campaign launched

Published:  27 September, 2018

A new tongue-in-cheek multi-media campaign with an underlying serious message for ZF brand Lemförder, is about to go live across Europe. The campaign, which deals with the Germanic obsession with precision and perfection – underlines a very serious safety message.

“Everyone knows and trusts German manufacturing,” explained Kevin Price, UK marketing manager, ZF Aftermarket. ”And because it is  consistently good, this campaign illustrates that this must be born of a national state of mind; a love of perfection, a fixation for making things the best that they can be. But we believe this ideology is healthy, because it means that no steering and chassis brand strives harder for perfection than we do. This memorable campaign exaggerates the point and uses a touch of humour to show how our focus on striving for perfection is a huge benefit to the automotive world.”

Using focused messaging centered on its three core values – Precision, Pioneering Excellence and OE Heritage - the campaign consists of humorous press adverts, a tongue in cheek film, digital material and dynamic point of sale assets.

The press advert features a character trimming a hedge with a pair of nail scissors and measuring it with a spirit level. The short film builds on this idea. The short film can be viewed on the website: www.lemforderprecision.com

The campaign will be live in the UK, and many other areas across the world.

Related Articles

  • IAAF lends voice to anti-counterfeit campaign 

    The Independent Automotive Aftermarket Federation (IAAF) has voiced its support for a campaign by the Intellectual Property Office (IPO), to raise awareness about the risks posed by counterfeit car parts. This comes as various seizures of counterfeit car parts and accessories have occurred in the UK in the past two years.

  • ZF Crick facility ISO-certified ahead of schedule 

    ZF Aftermarket has announced that its UK warehousing and office facility at Crick, Northampton has received certification against the latest environmental management standard: ISO14001:2015 – ahead of the September 2018 deadline. Using this standard will improve resource efficiency, reduce waste and drive down costs. In addition, the 96,000 sq ft site has been recertified for OHSAS18001:2007 Occupational Health and Safety standard.

  • Klarius increases UK manufacturing capacity 

    Recent investment has provided Klarius with increased manufacturing capacity for automotive OEM and aftermarket emission control products including exhausts, CATs and DPFs.

  • EU Emissions tighten on UK market 

    With or without Brexit, EU regulations surrounding emissions are playing an important part in pushing aftermarket requirements for
    the correct emissions parts being fitted.
        
    Mark Blinston, Commercial Director at BM Catalysts commented: “Emissions are a hot topic for discussion at the moment for many media outlets and manufacturers. All efforts are geared towards reducing emissions, as well as preventing the sale and fitting of catalytic converters and DPFs to vehicles that haven’t been approved to meet the relevant Euro Levels.
        
    “Vehicles and replacement emission control devices must meet specific standards for exhaust emissions before they can be offered for sale in the European Union. Vehicle emissions are one of a series of performance standards that must be met to achieve Whole Vehicle Type Approval in accordance with EC Directives. In order to achieve type approval on the emissions levels for replacement emission control devices, such as catalytic converters and diesel particulate filters (DPFs), performance and noise levels must be within calculated limits as prescribed by legislation. Replacement catalytic converters and DPFs cannot be approved to a lower Euro level than that of the original vehicle. If the vehicle is Euro 5 then the replacement must be approved to Euro 5 levels. Testing and approving this part to Euro 4 would mean that it cannot be proven to meet emission standards and therefore cannot legally be fitted to any Euro 5 vehicle.”  
        
    Mark continued: “Helping to identify the correct products for stockists and garage professionals, the MAM software solution program is set to revolutionise the aftermarket. Used by the majority of distributors, the supply chain software is due to receive a V9 update, which will map the Euro level that a supplier’s part is approved for sale on against a vehicle registration number. Once the change is in place, we’ll start to see the correct catalytic converters and DPFs available matched against the correct vehicles for the first time. Additionally, the Department for Transport (DfT) is also helping to clarify the rules for the UK market, with recent guidelines reiterating the strict requirements for selling catalytic converters and DPFs to the UK market.”
        
    But while the correct cataloguing of aftermarket parts is complex and challenging, perhaps the biggest shake up to the emissions market is the recent MOT changes. Mark continued: “The result of an EU directive, new regulations were introduced to the MOT test in May 2018, placing further emphasis on diesel emissions. The regulations require checks to the exhaust for visible smoke production and tampering or removal of the DPF. Any visible sign of alteration to the DPF or smoke of any colour will result in a fail for the vehicle. Prior to these tighter regulations, experts warned that the true figure of vehicles driving without DPFs were in the thousands, leaving many car owners at risk of hefty fines and penalty points.
        
    “BM Catalysts acknowledges the need for up to date information on EU levels. As a leading manufacturer in Europe, we recognise we are a big part in meeting these standards, producing superior aftermarket products with the least harm to the environment. Additionally, we have recently produced free educational material on DPFs and the MOT changes to help our customers make informed motoring decisions.”
        
    Mark added: “BM Catalysts produce catalytic converters and DPFs to high standards, yet to create a lasting change to the market, it is important that all hands along the supply chain, even the consumer, does their part to make sure they’re complying to regulations. If one link is in this chain proves weak, we all fail.”



  • Bringing windscreen repair into the 21st century 

    Screen Care Repairs have developed the world’s first NON UV windscreen repair resin. Safe2Bond resins work in exactly the same way as traditional UV curing resin except they cure using 470nm which is the safe part of the light spectrum. Most windscreen repair kits vary little in their basic design and performance. A bridge is required to hold the injector in position over the pre drilled damage to allow resin to be injected, replacing the air inside the break, and then cured using an ultra violet light. Since the 1970s it has become more apparent in all industries that using UV light sources in the workplace is undesirable and alternatives have been sought in most applications. The Control of Artificial Optical Radiation at Work Regulations 2010 brought into UK law the Artificial Optical Radiation 2006/25/EC Directive. This imposes legal duties on employers to protect workers who may be at risk from artificial UV light exposure. Even low level UV light sources such as windscreen repair lights should be avoided if possible. The Safe2Bond NON UV resins have been developed in house by Screen Care Repairs based on the success of the company’s NON UV glass bonding adhesives. This eliminates the need for UV windscreen repair light sources.
    www.screencare.co.uk

Most read content


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Facebook


©DFA Media 1999-2018