Humorous Lemförder media campaign launched

Published:  27 September, 2018

A new tongue-in-cheek multi-media campaign with an underlying serious message for ZF brand Lemförder, is about to go live across Europe. The campaign, which deals with the Germanic obsession with precision and perfection – underlines a very serious safety message.

“Everyone knows and trusts German manufacturing,” explained Kevin Price, UK marketing manager, ZF Aftermarket. ”And because it is  consistently good, this campaign illustrates that this must be born of a national state of mind; a love of perfection, a fixation for making things the best that they can be. But we believe this ideology is healthy, because it means that no steering and chassis brand strives harder for perfection than we do. This memorable campaign exaggerates the point and uses a touch of humour to show how our focus on striving for perfection is a huge benefit to the automotive world.”

Using focused messaging centered on its three core values – Precision, Pioneering Excellence and OE Heritage - the campaign consists of humorous press adverts, a tongue in cheek film, digital material and dynamic point of sale assets.

The press advert features a character trimming a hedge with a pair of nail scissors and measuring it with a spirit level. The short film builds on this idea. The short film can be viewed on the website: www.lemforderprecision.com

The campaign will be live in the UK, and many other areas across the world.

Related Articles

  • Lord Coe speaks at Aftermarket Power Network: Automechanika Birmingham 

    Automechanika Birmingham has announced that Lord Sebastian Coe will be addressing the Aftermarket Power Network, premiering at Automechanika Birmingham on Tuesday 4th June, in Hall 20, NEC.

  • ZF Crick facility ISO-certified ahead of schedule 

    ZF Aftermarket has announced that its UK warehousing and office facility at Crick, Northampton has received certification against the latest environmental management standard: ISO14001:2015 – ahead of the September 2018 deadline. Using this standard will improve resource efficiency, reduce waste and drive down costs. In addition, the 96,000 sq ft site has been recertified for OHSAS18001:2007 Occupational Health and Safety standard.

  • IAAF lends voice to anti-counterfeit campaign 

    The Independent Automotive Aftermarket Federation (IAAF) has voiced its support for a campaign by the Intellectual Property Office (IPO), to raise awareness about the risks posed by counterfeit car parts. This comes as various seizures of counterfeit car parts and accessories have occurred in the UK in the past two years.

  • Klarius increases UK manufacturing capacity 

    Recent investment has provided Klarius with increased manufacturing capacity for automotive OEM and aftermarket emission control products including exhausts, CATs and DPFs.

  • DVSA publishes new ‘Manage your MOT centre’ guide 

    The DVSA has published new, clearer guidance on how they want to see MOT stations run that puts all relevant information in one place.


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Calendar

Click here to submit an event

Facebook


©DFA Media 1999-2019