acceleratedin eden

Eden Tyres and Servicing saw a positive impact on growth after joining Castrol Service Network

Published:  12 November, 2018

Eden Tyres & Servicing is an independent family business. Having opened its first branch in Derby in 1981, Eden Tyres now operates 15 branches across the Midlands.   
    
As one of the first independent workshops to sign up to Castrol Service, all Eden Tyres sites are now part of the network of independent garages in the UK. Here, we look at how the business has benefitted from the technical and business support offered through The Race Group as a member of the Castrol Service Network.

Introducing Castrol Service
Developed by Castrol Oil, Castrol Service aims to create a nationwide network for the UK’s best independent garages. To be eligible to join the scheme, prospective garages must meet set criteria to ensure consistent standards across all centres. There is no associated cost for being part of the network but there is a requirement for the garage to commit to using Castrol Lubricants for 95% of its service work.
    
Once garages have been accepted into the network they benefit from significant investment from Castrol and The Race Group. There are three levels of co-branding available – basic, bespoke and complete dual branding – to help the garage build its reputation for offering a high-quality, professional service and help them stand out from the competition.

Commitment to quality
Jim Nicholls, Retail Operations Manager of Eden Tyres & Servicing explained: “In such a competitive market, and with so much new technology and changes within the automotive industry itself, you really need to be on top of your game in terms of technical knowledge and service. Having built up a reputation across the Midlands for embracing innovation and the latest automotive technology, it’s important to us that we maintain those high standards. We’ve been a customer of The Race Group for many years and when they told us about the Castrol Service network we knew it would be a winner for us.

“Our association with the Castrol name allows us to naturally attract customers that understand and appreciate the importance of using high quality products. Having the Castrol signage within our workshops really helps when we’re opening new sites in areas where we might not have much brand recognition ourselves.”

As a Castrol Service site, the team of technicians across all Eden Tyres & Servicing sites are able to take advantage of an extensive online training service. Access to this resource allows them to understand the ins and outs of all the products that they are being offered, their benefits and how to deal with potential objections from customers opting for more premium products.

Trusted
With Castrol branded signage, POS displays and workshop clothing staff uniforms, Castrol Service sites are able to capitalise on Castrol’s strong brand awareness amongst consumers to build a trusting relationship with their customers. According to Castrol Service, the endorsement of such a well-known brand means member garages can more effectively communicate the benefits of choosing them to look after their customers’ vehicles.

The Castrol Service Plus network in the UK is driven by The Race Group, a strategic lubricants partner for Castrol. To find out more about The Race Group, part of Certas Energy, visit www.theracegroup.co.uk




Related Articles

  • Autofirst and RAC team up for new garage network 

    Autofirst Network has joined forces with the RAC in a bid to create the biggest independent garage network in the country.

  • Hickleys: Key programming presentations  

    Hickleys are running a series of key programming presentations that will show the opportunities available in key programming. The evening sessions are being held around the country in June.

  • Your Car – Your Choice awareness widens 

    The IAAF’s Your Car - Your Choice pilot project in Chesterfield has taken another step forward following the first ever garage awareness day.More than 100 people attended the event, held at Bilstein Group, Markham Vale as garages were able to find out more about their rights under Block Exemption Regulations (BER) and hear presentations from automotive aftermarket suppliers supporting their right to service and repair vehicles within the warranty period.

  • Free MOT certificate copy service launched 

    MOT centres are less likely to need to provide replacement copies of lost MOT certificates for customers going forward, thanks to a new online service that has been launched. It is estimated that businesses made £6 million per year as a result of providing MOT certificate replacement copies

  • Camshaft and crankshaft sensors  

    Walker Products has launched an expanded Camshaft Position and Crankshaft Pulse sensor program to their UK and European range. Finalised at the end of last year, Walker has increased the program’s SKU count by nearly 300, a substantial, triple digit percentage increase from 2018. This allows distributors and technicians to service 240% more applications on the road today. Walker ensures OE fit, form, and function through rigorous R&D testing procedures. This expansion is already in TecDoc through the most recent update.
    www.walkerproducts.com


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Calendar

Click here to submit an event

Facebook


©DFA Media 1999-2019