acceleratedin eden

Eden Tyres and Servicing saw a positive impact on growth after joining Castrol Service Network

Published:  12 November, 2018

Eden Tyres & Servicing is an independent family business. Having opened its first branch in Derby in 1981, Eden Tyres now operates 15 branches across the Midlands.   
    
As one of the first independent workshops to sign up to Castrol Service, all Eden Tyres sites are now part of the network of independent garages in the UK. Here, we look at how the business has benefitted from the technical and business support offered through The Race Group as a member of the Castrol Service Network.

Introducing Castrol Service
Developed by Castrol Oil, Castrol Service aims to create a nationwide network for the UK’s best independent garages. To be eligible to join the scheme, prospective garages must meet set criteria to ensure consistent standards across all centres. There is no associated cost for being part of the network but there is a requirement for the garage to commit to using Castrol Lubricants for 95% of its service work.
    
Once garages have been accepted into the network they benefit from significant investment from Castrol and The Race Group. There are three levels of co-branding available – basic, bespoke and complete dual branding – to help the garage build its reputation for offering a high-quality, professional service and help them stand out from the competition.

Commitment to quality
Jim Nicholls, Retail Operations Manager of Eden Tyres & Servicing explained: “In such a competitive market, and with so much new technology and changes within the automotive industry itself, you really need to be on top of your game in terms of technical knowledge and service. Having built up a reputation across the Midlands for embracing innovation and the latest automotive technology, it’s important to us that we maintain those high standards. We’ve been a customer of The Race Group for many years and when they told us about the Castrol Service network we knew it would be a winner for us.

“Our association with the Castrol name allows us to naturally attract customers that understand and appreciate the importance of using high quality products. Having the Castrol signage within our workshops really helps when we’re opening new sites in areas where we might not have much brand recognition ourselves.”

As a Castrol Service site, the team of technicians across all Eden Tyres & Servicing sites are able to take advantage of an extensive online training service. Access to this resource allows them to understand the ins and outs of all the products that they are being offered, their benefits and how to deal with potential objections from customers opting for more premium products.

Trusted
With Castrol branded signage, POS displays and workshop clothing staff uniforms, Castrol Service sites are able to capitalise on Castrol’s strong brand awareness amongst consumers to build a trusting relationship with their customers. According to Castrol Service, the endorsement of such a well-known brand means member garages can more effectively communicate the benefits of choosing them to look after their customers’ vehicles.

The Castrol Service Plus network in the UK is driven by The Race Group, a strategic lubricants partner for Castrol. To find out more about The Race Group, part of Certas Energy, visit www.theracegroup.co.uk




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    How can the DVSA use the information? As MOT testing stations we previously had this data available via an earlier version of the VTS software along with a scoring system. Now just because we don’t see the scoring system please do not think for one moment that the DVSA cannot see your scores.
        
    When a DVSA Vehicle Examiner (VE) is sat down the road from your garage, he is able to look at the TQI of each tester and arrive at your reception area armed with what could be termed ‘insider information’, although the information that the DVSA can see is the same information you can access via your TQI.
        
    Worse still if your TQI percentages are consistently too far from the national  average, a computer at the DVSA could alert your local DVSA office and create the need for a Vehicle Examiner to visit your garage unannounced.

    Review and manage  
    The DVSA have given us all the ability to be armed against any weaknesses in our TQI and via the new directive are actually forcing us to review and manage our own TQI. Let’s not forget the DVSA need to have a well-run scheme, so by forcing us to review and manage the TQI they are keeping themselves in good shape too.
        How often should you check your TQI? Let’s make this simple you should check it every month. What should you do with your TQI? Each tester (not your employer or AE) should check their own TQI each month. Once you have your TQI report, you should check your own averages against the national averages. If all of your TQI is close to the national average then you have very little to be concerned about, and the DVSA will also have no concerns here.
        Importantly, in order to remain compliant you should have a record of checking your TQI and be able to produce that record to the DVSA on demand. If you have checked, all is good, and you have documented this check, then well done.
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    1. You are a BAD tester and you probably get found out, or...

    2. You are a GOOD tester with bad TQI who needs to put things right.

    The DVSA want us all to work to a quality management scheme (QMS). The DVSA want to see that we all manage our VTS correctly. They expect us to do this by continually checking and measuring ourselves against a set of standards. Now the DVSA are not silly and they know that there will be shortcomings and things that go wrong. In fact, they expect just that, and even encourage it. What the DVSA want is for all of our checking to be recorded, then they want us to find things that are wrong and record them. More importantly they want us to put those things right and record when they have been corrected.
        
    Returning to our bad TQI, it is safe to say that the DVSA will want to know that we have identified the issue and recorded that problem, then we need to supply a solution and document that solutions outcome.
        
    Finding a valid reason for your TQI differences is often down to unique circumstances, some real-world examples that come to mind are:

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