How does it feel? Blue Monday launch for Ben anti-loneliness campaign

Published:  21 January, 2019

Today (21 January) is 2019’s Blue Monday, which is said to be the most depressing day of the year, and Ben is using the occasion as a launch pad for  its new campaign that aims to support people struggling with loneliness.

In light of this, Ben has launched new resources on its website to support people during the loneliest time of the year.

For more information visit https://ben.org.uk/our-services/support-services/top-searches/loneliness/

Rachel Clift, Health & Wellbeing Director at Ben, commented: “Research shows that a quarter of British people feel at their loneliest in January, however loneliness is often or always a concern for over nine million people in the UK  all year-round. Ben’s own helpline sees an influx in people reaching out for help due to loneliness during January and the winter months.

“The thing with loneliness is that it’s a ‘silent epidemic’ and it can also feel like a taboo. No-one wants to admit they’re lonely and it’s a very personal thing, so there’s no ‘one-size-fits-all’ way to overcome it. This said, there are things that those who are lonely can do to connect and reconnect with others, so we’re pleased to be focusing on this important issue and offering our advice to those who need it.

Rachel added: “If you or a family dependent are struggling with loneliness, you’re not alone. Ben is here for you. You can visit our web page for tips, advice and guidance or get in touch with us via our online chat or call our helpline if you need more support.”

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