Primalec seals deal with Unicorn

Published:  11 April, 2019

Primalec has established a strategic partnership with the Holland-based Unicorn Tools.

The alliance will see Primalec open the UK market to a wider range of Unicorn’s product portfolio with faster lead times and less currency risk. At the same time, Unicorn will make Primalec brands available to more of its own customer base.

The deal, according to the two companies, puts them in a stronger position to take advantage of opportunities presented by Brexit, while minimising potential threats. The partnership also extends an ongoing relationship between the two owner-managed businesses dating back many years. Primalec’s Richard Doran and Unicorn’s Ronald Viskil have known each other and traded regularly for more than 20 years.

Richard Doran said: “The current political situation has been a catalyst for us to agree this strategic partnership which will enable us to offer a more stable and even better service to our customers. We respect each other and will now work more closely together while each retaining our own independence. We are increasing the strengths of both companies without compromising our individual values so everyone should be happy.”

Ronald added: "With the ongoing consolidations in the industry, it becomes ever more difficult for the larger companies to provide specialist, high quality and lower volume solutions. This strategic alliance will allow both Primalec and Unicorn to maintain their respective specialisms, while opening up doors to larger audiences."

To support the expansion, Primalec’s management team is to be strengthened by the appointment of Aaron Macfarlane in the new role of Senior Product Manager, AC&R. He will take on responsibility for managing major parts of the Primalec and Unicorn AC&R product portfolios.

Related Articles


Search

Sign Up

For the latest news and updates from Aftermarket Magazine.


Poll

Where should the next Automechanika show be held?



Calendar

Click here to submit an event

Facebook


©DFA Media 1999-2019