“Be primed for digital revolution” says IAAF

Published:  07 May, 2019

Wendy Williamson, Chief Executive of the Independent Automotive Aftermarket Federation (IAAF) will be taking to the stage of the Aftermarket Seminar Theatre at Automechanika Birmingham next month in order to discuss the challenges faced by the aftermarket in the digital era.

In her speech, taking place on Wednesday 5 June from 11:15-11:45am, Wendy will look at the opportunities, technology and legislation available to support a competitive, free to access automotive industry in the digital age. This will cover the opportunity represented by telematics capabilities, with digital connectivity set to play an increasingly key role in the future. Wendy will also look other influencers on the sector such as the rise of rental and subscription services and the rise of electric vehicles.

Wendy Williamson said: “This year’s event will again provide us with an exciting opportunity to communicate how to tackle current and potential threats the aftermarket continues to face.

“The exponential development of data and connectivity is moving the aftermarket towards a new era, generating opportunities through technological advancements of tools and processes. During my address at Automechanika, my aim is to underline the importance for the aftermarket to seize the benefits of the so-called ‘digital revolution’ as well as beware of the challenges it poses, to ensure we are as prepared as possible to fully embrace it.”

There will also be an update on IAAF activity including the progress of its prominent Your Car, Your Choice campaign, which recently launched its pilot project in Chesterfield.

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