Customer wins Porsche in The Parts Alliance’s promotion

Published:  08 July, 2019

The Parts Alliance concluded their latest promotion by revealing the winner of an incredible prize - A brand new Porsche 911 Carrera worth almost £100,000.

Sefket Ibrahim of Rose Motors was the winner of the invitation-only promotion.

Rose Motors is a longstanding customer of the group’s Allparts Enfield branch.  The garage has been on its current site since the 1970s and under current ownership for seven years, specialising in BMW and Mini.

“We got a call about a visit on Tuesday from the branch,” said owner Sefket Ibrahim,. “Then there were a couple of other calls checking I was in. They said I’d won a prize and asked me to go outside a take a look. It was just total shock when I saw a transporter box with a brand-new Porsche in it. I couldn’t believe it and it was my birthday the next day so it was an amazing present!”

The actual car is now being ordered to bespoke customer specification, for factory production.

The promotion enabled customers to earn extra points on The Parts Alliance’s loyalty programme. In addition to the Porsche, prize draws were made regularly throughout.

“Rewarding customers is a great way to thank them for the support that helps us keep on developing our business and the service we can offer,” said Steve Gray, Divisional Director of The Parts Alliance. “We always produce great prizes but in truth, nothing has ever matched the Porsche 911 for sheer excitement.”

Neil Croxson, President and COO of The Parts Alliance, added: “This was a truly exceptional prize, but behind eye-catching initiatives like these come tremendous amounts of investment and hard work.”

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