Exact Fit - TRICO launches new display

Published:  26 July, 2019

TRICO has unveiled its new planogram design with signage, which allows retailers to display its entire Exact Fit range to customers – using just a single two-metre bay.   The Exact Fit programme is a comprehensive range of direct fit, OE replacement blades, with almost 150 references giving 99% front and rear wiper coverage.

TRICO Senior Brand and Product Manager Sam Robinson said: “We’re delighted to reveal this new display and stylish consumer display signage. It is vitally important that we listen to customer feedback and show them that we’re working on new innovations, as well as continuously improving our products, to help them increase their sales and stock levels, and continue to provide the best tools to support their wiper blade sales, which we are confident we have achieved with this new layout.”

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