NGK’s MO70 Dragmower wins award

Published:  29 April, 2020

NGK’s MO70 Dragmower,  which recorded two unusual speed records last year, was named Best Marketing Initiative at the company’s EMEA (Virtual) Convention.

The MO70 Dragmower became the fastest lawnmower over a quarter of a mile when it completed the distance in just 9.49 seconds with a top speed of 115.53mph and became the fastest accelerating lawnmower by reaching 102.64mph in 5.44 seconds.

MO70’s performance topped such high-performance cars as the Dodge Challenger SRT Demon 2018, which took 9.65 seconds over the distance when it reached 140mph, the Bugatti Veyron Super Sport 2011, which took 9.7 seconds to achieve 145mph, and the McLaren P1 2014, taking 9.8 seconds to reach 148.9mph.

The original ride-on mower, on which MO70 was based, was transformed by seven-time British drag racing champion Andy Robinson and was piloted by NGK’s Scottish Sales Representative John Catterson at Santa Pod Raceway in Northamptonshire, England on October 4, 2019.

Mark Hallam, NGK Spark Plugs (UK) Marketing Manager, said: “We are delighted to have received the award. I’d like to pay tribute to everyone involved in the project but especially to John. There were a number of problems throughout the day, but he showed how brave he was to carry on to achieve such fantastic times.  Andy and his team also did a fantastic job throughout the project and also on the big day.”

He added: “We are now looking forward to making the two landmarks official Guinness records when we are able to get back on the track with MO70 which can still cut grass and uses NGK IMR9C-9HES spark plugs.”

The NGK team at Santa Pod

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