Start me up: VARTA talk batteries

Published:  15 May, 2020

VARTA provides advice to workshops for the business re-start, and how batteries are a good starting point

It comes as no surprise that many batteries are failing due to the extended downtime period during the recent difficult days of lockdown. VARTA is encouraging workshops to extend a service to their local community by ensuring batteries are well-monitored throughout the coming days, weeks and months.

Christian Rosenkranz, Vice-President of Engineering at VARTA commented: “In these tough times, customer service and retention is key and batteries – as a live product that have been subject to neglect over the past few weeks – should be placed at the heart of the workshop business, and is worthy of focus in order to give customers peace of mind.

“With the increased practise of home-working and the new ‘stay-at-home’ routine, and with few or no visits to family or friends, even during the Easter holidays, road traffic has fallen massively throughout the UK and Ireland. For many people, travel has come to a complete standstill due to social distancing restrictions. According to automotive market research experts GiPA, traffic has fallen by 75% in some areas of the UK.

Consumer advice on battery care

To help both drivers and garages manage the downtime effects on the battery, the team at VARTA have released a short video highlighting how car batteries have been impacted in the recent weeks. “The video shows why,” said Christian, “even if the battery successfully starts the car after a prolonged period of disuse, internal damage likely exists and so it pays to have a higher awareness of potential battery and electrical consumer failure in the coming months.”

To view the video, visit: https://bit.ly/2Z3mfeF

Workshops – Support your customers; test every battery 

VARTA recommend workshops to carry out proactive battery checks with a good quality tester. Even under regular conditions, research shows that proactive battery testing makes sense; of every 100 batteries proactively checked, 23% need attention and potentially replacement, averting an inconvenient battery failure for the driver. “With the current extraordinary impacts on car batteries,” continued Christian, “the team at VARTA are highlighting that it’s now more important than ever for UK garage technicians and fast fit centres check every battery of vehicles entering the workshop.”

He added: “By offering a battery check to all customers, and replacing or giving advice on those batteries close to failure, workshops will have provided peace of mind and a reliable service to their customer base.”

For more information on the battery testing and best practice advice for workshops, contact the VARTA team on vb-uk-enquiries@clarios.com, or connect with VARTA on facebook at www.facebook.com/VARTAAutomotiveUK

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