Radio Garage: IMI campaign to promote MOTs and servicing

Published:  29 May, 2020

 A nationwide radio campaign advising motorists coming out of lockdown that their car may need a MOT and service before going back into daily use is to be rolled out by the IMI next month.

The campaign will target national and regional radio stations to get the message out to drivers, pointing them towards the IMI Professional Register to identify local garages. 

IMI CEO Steve Nash commented: “The IMI will be campaigning during June to raise awareness amongst motorists that if they are using their vehicles more regularly they are legally required to ensure they are completely roadworthy. The government has always been clear that while the MOT extension is in place vehicles on the roads must be safe. We know that MOT stations and garages are ready and able to provide an effective service – supported by industry bodies such as ours in making sure their workplaces are able to abide by the hygiene and social distancing guidelines. Indeed the take up of the recently published COVID-19 Best Practice Guide proves that the sector is absolutely prepared for the task.”

The IMI is also continuing, along with other arms of the sector, to urge the ending of the MOT extension as soon as possible: “There is still a concern that motorists will be putting off getting their vehicle serviced or MOT’d,” observed Steve, “especially while government holds back on scrapping the MOT extension.”

 He added: “We will continue to lobby government to scrap the MOT extension, working alongside a number of the industry’s trade associations.”

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