Perfect 10: Absolute Alignment back to pre-lockdown sales levels as it hits landmark anniversary

Published:  09 June, 2020

Absolute Alignment has today (Tuesday 9 June) reported sales for the month of May that match pre-lockdown figures in March, in the same week as the business celebrated its 10th anniversary.

Absolute Alignment’s Technical Director Chris Dear said, “We are following all guidelines set out by the government, and operating responsibly while providing the best service possible to all our customers.

“In order to limit customer contact, we have uploaded to our website all of our demo and training videos – making them openly available in order to reduce the need for actual physical demonstrations of our equipment in workshops across the country. This has decreased the amount we need to travel, and it’s not only making it easier for us to comply with guidelines but it’s also making us more time and fuel efficient – with the positive impact on the environment being an added bonus.

“Our technical team is also available on the phone to talk potential customers through the virtual demonstrations of our equipment. We have had a lot of positive feedback with regards to this and our training videos, and an increased amount of customer contact via social media.”

In addition, the company has increased its amount of storage space in Farnborough, so that its new stock of equipment arriving can be quarantined for a minimum of 72 hours before being moved, transported to customers or installed.

Support during 2020 has also come as a result of a long-term technical partnership with Power Maxed Racing, with the Warwickshire-based British Touring Car Championship (BTCC) outfit providing Absolute Alignment with all of the additional anti-bacterial cleaner required for workshop and office sanitation.

Chris added: “There have been many positives to finding new ways of working due to lockdown, and I’m sure we will continue with many of our refreshed initiatives on an on-going basis. I’ve certainly got to admit that our new orange ‘on-brand’ gloves are rather fetching! Plus, this week, we are celebrating a special milestone birthday for us – 10 years of Absolute Alignment.”

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