Ben launches F1 virtual challenge

Published:  21 July, 2020

Ben is launching its first ever series of virtual challenges, as part of Bring It On 4 Ben. The first to run this year, Formula Ben Silverstone VGP, starts on Sunday 2 August and is inspired by the Formula 1 British Grand Prix at Silverstone.

To take part, each participant needs to complete the length of the Grand Prix, a total of 190 miles, by exercising in their own way to raise vital funds for Ben. Participants choose how they complete the challenge, for example, by walking, cycling, running, swimming, or even by playing basketball, wrestling, trampolining – or a mixture of whatever they like!

Participants have eight weeks to complete the challenge which ends on 30 September. Those taking part will also be able to see their location on the Silverstone circuit and track their progress as they complete the 52 laps of the British Grand Prix.

As a result of the COVID-19 pandemic, a number of Ben’s fundraising initiatives have been cancelled, including the Ben Ball, leaving the charity with an anticipated £1m income shortfall this year. Therefore, this new approach to fundraising is Ben’s way of adapting to the situation, with more virtual fundraising events set to take place throughout 2020.

Matt Wigginton, Fundraising Director at Ben, said: “Formula Ben Silverstone VGP is a fantastic way to have fun and raise money so we can continue providing life-changing support for automotive people - which is needed now more than ever!

He added: “We hope you’ll be part of something amazing and Bring It On 4 Ben by getting involved! Thank you for your support and I can’t wait to see how you choose to complete Formula Ben Silverstone VGP.”

Registration costs £15 per person and each participant will receive a Ben T-shirt. On registration, participants can download an app, link to their fitness tracking device and join the leaderboard.

To find out more and sign up visit https://ben.org.uk/bringiton4ben/ve/formula-ben-silverstone-vgp/

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