TRICO becomes First Brands Group

Published:  01 September, 2020

TRICO has announced its new name, First Brands Group, along with the addition of two new brands, Brake Parts Inc. (BPI) and Champion Laboratories (Champ Labs).  

The move means BPI’s RAYBESTOS and Champ Labs’ LUBERFINER join other names including FRAM, TRICO, STRONGARM, AUTOLITE, ANCO, AIRTEX, and CARTER under the First Brands Group banner.

Vice President and General Manager of First Brands Group, Eduardo Sanz, said: “Now is the moment for a new identity that makes a statement about who we are today and where we are going tomorrow.

“In Europe, business continues as usual and our existing AIRTEX, TRICO, and Champion products remain available through our dedicated customer services and sales teams.”

Eduardo added: “Of course, the acquisition of these further brands opens up exciting potential opportunities to deliver even more market leading products into the European aftermarket.”

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