Triple British Touring Car champion Gordon Shedden joins GS as brand ambassador

Published:  08 September, 2020

GS Yuasa has named world Touring Car driver and British Touring Car Championship (BTCC) legend Gordon Shedden as an ambassador for its GS brand.

As well as the BTCC, Gordon has also competed in the FIA GT Championship, British GT Championship and World Touring Car Cup with Audi.

Gordon will be the face of GS battery by promoting and championing the brand, and will also feature in events and PR while assisting the manufacturer with developments to new range launches and battery technology.

James Hylton, Managing Director of GS Battery Sales UK said: “Gordon will become the face for the GS brand in the UK – he’s instantly recognisable for his incredible BTCC success and the perfect ambassador for the brand.”

Gordon Sheddon added: “It’s great to be involved with such a highly respected and globally trusted brand. Motorsport is all about technology, high performance, a vision to succeed and to be the very best. Therefore, to partner with a global brand like GS Battery who share exactly the same values is a privilege. A trusted partnership is always a winning combination!”

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