World EV day: Consumers hone in on the range says three-year study

Published:  09 September, 2020

Today (Wednesday 9 September) is World EV Day, and to coincide with it, the results of a three-year long project looking at how people will deal with electric vehicles have been released. They show that 90% of mainstream consumers would consider an EV as a main car if its real-world range was 300 miles or a Plug-in Hybrid if it could travel 100 miles on its battery alone.

Other insights from the Consumers, Vehicles and Energy Integration (CVEI) project showed that mainstream consumers were willing to pay more for EVs, as long as the saving on running costs delivered a payback in less than five years. Meanwhile, 95% of the drivers provided with a BEV and 85% with a PHEV chose smart charging, to automatically avoid charging at times of peak grid demand or when electricity is most expensive.

Younger men under 34 were most likely to adopt PHEVs, while middle-aged people aged between 40 and 60 were most likely to adopt BEVs. The group least likely to opt for any EV were women over 60.

CVEI was commissioned and funded by the Energy Technologies Institute (ETI), and delivered by a cross-industry consortium led by TRL. Energy Systems Catapult provided technical expertise and now owns the data and models to provide future development of the CVEI capability.

Energy Systems Catapult Business Leader Liam Lidstone said: “There are many challenges and opportunities involved in transitioning to secure and sustainable low-carbon vehicles, but there are also massive economic opportunities.

“Significant benefits include improved air quality, decarbonisation, and potential economic growth. Yet there are barriers to overcome with consumer uptake and behaviour, integration of vehicles with the energy supply system, market structures and government policy.

Liam added: “The EV Energy Taskforce has recommended that smart charging infrastructure is designed and operated as an integrated part of the developing smart grid. Analysis from the CVEI project shows savings of up to £6.5 billion in network reinforcement and system operating cost could be delivered by 2050s.”

The results of the study can be read here:

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