Be seeing you! MOKE relaunches in UK

Published:  16 September, 2020

In a week that saw the Rule of Six imposed in the UK, echoing the character of Number Six in the cult 1960s TV series THE PRISONER, it was announced that the MOKE, one of two British automotive icons associated with the programme, was going back into production in the Midlands.

From today (Wednesday 16 September), UK customers will be able to order a limited edition MOKE 56, the number picked to signify the number of years since the Mini MOKE first appeared in Britain in 1964, or a standard configuration MOKEs Classic. Prices start at £20,000.

Mechanics with long memories may find it slightly different to how they remember. Updates include a new 4 cylinder, fuel-injected engine, as well as uprated suspension and braking. It is also slightly larger.

The original MOKE was designed in the 1960s by Sir Alec Issigonis, the designer of the Mini. It was first specified as a military vehicle, and shared components including suspension and chassis with the Mini. As well as its regular appearances in THE PRISONER, to date the car has also appeared in four James Bond films.

The new MOKE is being made by MOKE International, and the company’s initial focus has been on the Caribbean market. Following UK regulatory approval, bodies will be engineered and sub-assembled in the UK before being shipped to Cerizay in France for final assembly.

MOKE International CEO Isobel Dando commented: “MOKE is an iconic British brand that has always evoked feelings of fun and freedom. The Beatles, The Beach Boys and Brigitte Bardot have all been captivated by the personality and unique styling of these iconic cars. We’re excited to relaunch the brand into a new era and introduce MOKE to the next generation.”

The Moke was first  built at Longbridge by BMC, with 14,518 produced between 1964 and 1968. Between 1966 and 1981, 26,000 were made in Australia. 10,000 were then produced in Portugal between 1980 and 1993, at which point production ceased.

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