Are you MEYLExperienced?

Published:  18 September, 2020

In place of Automechanika Frankfurt, which has been postponed until September 2021 due to Coronavirus, MEYLE has created MEYLExperience 2020, a digital tour of what would have been seen at the show in place of the trade fair stand.

The MEYLExperience kicked off on Tuesday 8 September, the original starting date of Automechanika Frankfurt 2020, and will continue until the end of October.

On the product side, the MEYLE-ORIGINAL, MEYLE-PD and MEYLE-HD lines were covered. On the technological front, there was a look at the impact of electrification, as well as digitisation.

Looking at back at the first week, André Sobottka, MEYLE board member in charge of Sales, Marketing and Communication, said: “The kick-off week of the MEYLExperience was a great success. We were able to welcome numerous customers and partners to our virtual trade fair stand and had many exciting conversations. We are really pleased that our MEYLExperience has been so well received and that the digital exchange with our customers and partners will continue over the next weeks.

He added:  “In this way, MEYLE is laying the foundation for a further successful partnership and the exchange with its customers, even in the current challenging times of the coronavirus pandemic. The MEYLExperience is exclusively for MEYLE customers and partners in the independent aftermarket.”

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