German car brands dominate online used car market

Published:  04 November, 2020

Motorists in the second half of 2020 are seeking German cars online in increasing numbers, which is also being reflected in used car sales, new research suggests.

Online car supermarket BuyaCar.co.uk has found that German brands grew their share among the 10 most popular cars from 52.4% in the first six months of the year to 71.7% in the months since July.

German cars also continue to dominate searches, consistently taking eight of the 10 top slots for cars that motorists have in mind when they arrive at BuyaCar.co.uk. Used car search data also reveals that German car brands are most likely to win 'conquest sales' - where customers begin looking for one make but end up choosing another So far in 2020 just four German models feature in the top 10 new car sales chart, while five appear in the BuyaCar.co.uk top 10. Since the end of June seven of BuyaCar's top 10 cars are from Mercedes-Benz, Audi, BMW and Volkswagen.

Christofer Lloyd, Editor of BuyaCar.co.uk, said: "From the trends we are seeing since the summer, it seems that second-hand customers are becoming increasingly single-minded when it comes to their car brands of choice.

"We believe that the key to this is the continuing appeal of low PCP finance monthly payments, which mean that consumers will often look past a typically higher headline price once they realise that the Mercedes, Audi, BMW or Volkswagen they always really wanted is unexpectedly affordable - thanks to high resale values at the end of the finance contract.”

Christofer added: "This combination of enduring strong image and low monthly payments is undoubtedly the reason why just four brands are able to win the lion’s share of used car sales, even when people initially arrived looking for something like a Ford Focus or a Vauxhall Astra."

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