Ben is making an urgent appeal to automotive industry leaders as it faces a 50% increase in demand for services against a £1m income shortfall, following the cancellation of fundraising events including the Ben Ball. The crisis comes as COVID-19 continues to have an unprecedented impact on the health and wellbeing of the automotive workforce.

The letter from Ben’s Chief Executive, Zara Ross, and Chair of the Board, Steve Nash, outlines how the industry can help ensure no-one faces life’s challenges alone. This letter is also being sent directly to industry leaders, as an urgent plea for support. 

Matt Wigginton, Fundraising Director at Ben, said: “The issues people are facing are more complex and more urgent than we have never seen before. If we're unable to fill this funding shortfall then we may not be able to support everyone who turns to us for help. That could have a life-changing impact on someone in your business.

“The automotive industry is like a family, we have to look after each other. People will remember what the leaders of our industry do in a time of crisis and I urge everyone to consider how you can help ensure Ben is there for everyone, no matter what.”

Matt added: "Amazingly, we have already received pledges for donations of more than £65,000 on the first day of this campaign. Every donation makes a huge difference to people's lives and we'll be celebrating each and every one publicly over the coming weeks. Thank you to those who have already pledged their support.”

To show support, email now via pledge@ben.org.uk or call 01344 298135.