IMI 100 challenge goes that extra mile for BEN

Published:  25 November, 2020

The IMI 100 challenge, through which IMI employees and members of the wider automotive community rode bikes, ran and walked to raise funds for BEN, raised over £2,000 during October.

The tally is contributing towards the IMI’s £100,000 Centenary target for the charity that was announced earlier this year.

Participants were given three weeks to complete a virtual route of 100 miles from the IMI HQ at Fanshaws in Hertfordshire to the British Motor Museum in Gaydon, using the exercise of their choice to complete the distance. Over 30 people participated covering a total of 3048.3 kilometres

Steve Nash, CEO of the IMI and Chairman of BEN commented: “As well as raising funds for BEN, our aim was to create an event which generated some much-needed community comradery and encouraged physical activities to help support mental health and wellbeing in the sector. Through our partnership with BEN and the virtual events company ‘My Virtual Mission’, the IMI 100 challenge did just that, and we were delighted with the positive effect on participants as well as the amount raised.”

Steve added: “BEN’s wide range of support has been vital throughout this pandemic, and has helped many people who are dealing with mental health, financial worries or physical issues. BEN is there for everyone who has worked or is working in the industry. It has been amazing over the past few months and its services are more vital than ever as people face the uncertainty and numerous challenges presented by COVID-19.”

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