The British Motor Show: Expanded plans for 2021

Published:  14 December, 2020

The organisers of The British Motor Show have confirmed an expanded show, including three driving experiences as the approval of a COVID-19 vaccine means the brakes are well and truly off for the show, due to take place from 19-22 August 2021 at at Farnborough International.

“We’ve been using lockdown to agree even more content and now that the vaccine is being rolled out we are absolutely confident that the show will go on,” said The British Motor Show CEO Andy Entwistle. “We’ve seen an increase in enquiries and ticket sales, so now is the time for exhibitors and car manufacturers to make sure The British Motor Show is a big part of their plans for 2021.”

Three exciting driving experiences have been confirmed this week, including The Caterham Experience, The Paul Swift Stunt Driving Experience and the Under 17 Driving Lessons.

Andy continued: “Even through these toughest of times, we’ve really got behind and supported our exhibitors. Rather than sit it out and wait, we’ve invented the Pop-Up Motor Show concept, which has seen thousands of advanced ticket sales for the main event and has given our existing exhibitors and partners exposure when other exhibition companies had given up.”

The show has also announced a long-term major partnership with online car retailing platform cinch, which will run for at least five years.

As well as new cars, when the show opens it will feature a Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, the Select Car Leasing Electric Vehicle Zone, test drives, a ‘kidz’ zone and a dedicated marketplace area.

It will also feature the Automotive Careers Expo and the UK Automotive Industry Day on Thursday 19 August.

Andy Entwistle added: “While it was soul-destroying to have to reschedule this year’s show due to the pandemic when we had already built up so much support, the enforced delay has allowed us to concentrate on some of the areas where we were already planning to enhance the show for 2021. We are now able to confirm that we will definitely be giving car fans and families an amazing day out in 2021, and all for just £18.50 per head, or £37 for a family ticket.”

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