Breakout for Ben - road to £1 million

Published:  12 January, 2021

Ben has announced the launch of its new active virtual challenge for the whole industry; Breakout for Ben - road to £1 million.

This year, Breakout for Ben will run from 5 – 14 February with socially-distanced teams of up to 10 covering 1,722 miles by exercising in their own way to fundraise for Ben.

The event will see teams embark on a virtual journey visiting motor circuits across the UK, starting at Pembrey Circuit in north Wales, before ending at Silverstone. Using an app, teams can track their progress together meaning they don’t need to be physically together. There will be prizes awarded for the winners of various categories as well.

It is the latest challenge to launch as part of the Do It 4 Ben fundraising programme. The event started as an annual fundraising challenge by TrustFord, but has been opened up to the whole industry.

This new challenge follows on from Ben’s call to industry leaders for urgent support late last year as a result of a 50% increase in service demand against a £1m income shortfall. £530,000 has been pledged so far by companies in the sector.

Matt Wigginton, Fundraising Director at Ben, said: “It’s a fun virtual challenge that anyone and everyone can get involved in! It’s a great way to kickstart the New Year and start hitting those 2021 fitness goals. Let’s join together for one last push to hit £1m - your support really will make a huge difference. Get your trainers at the ready for February. We hope you’ll join us to help ensure no-one in automotive has to face life’s toughest challenges alone.”

To find out more and sign up, visit:

Related Articles


Click here to submit an event


©DFA Media 1999-2021
Terms and Conditions