Grab life by the balls: GS Yuasa and OddBalls launch testicular cancer awareness campaign

Published:  13 January, 2021

GS Yuasa has donated £5,000 to cancer charity OddBalls, and is launching limited edition GS and Yuasa OddBalls bobble hats to help raise awareness of testicular cancer.

Following the company’s Always Check the Battery scheme, GS Yuasa have now launched Always Check Your Balls. The message twist is intended to highlight the importance of conducting regular self-exams as well as raise awareness of OddBalls.

Jon Pritchard, General Sales & Marketing Manager at GS Yuasa Battery Sales UK said: “For the last four years we’ve been encouraging workshops to always check the battery, now we’re encouraging them to always check their balls. We also want everyone to get involved and help us spread the message far and wide by posting a fun picture of themselves online wearing our fantastic Oddballs bobble hats.

“Testicular cancer affects over 2,300 men every year, with the highest rates seen in men aged between 30 to 34 – it’s also 98% curable if detected early. OddBalls have done a fantastic job of raising awareness and encouraging men to regularly check themselves, something our £5,000 donation will ensure they can continue.”

Robyn Henderson, Head of Marketing at OddBalls added: “We love GS Yuasa’s idea of the Always Check Your Balls campaign and can’t wait to see it take shape. We’re looking forward to seeing lots of people wearing their OddBalls bobble hats to help raise awareness.”

To show your support, share a photo wearing an OddBalls GS or OddBalls Yuasa hat on social media, using the hashtags #OddBalls and #Yuasa. Hats are available to buy now from www.yuasa.co.uk/oddballs/ with all profits helping the OddBalls Foundation raise awareness of testicular cancer.

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