IMI launches Driven by Design half-term competition

Published:  17 February, 2021

A car design competition for secondary school students has been launched by the IMI, just in time for half-term.

The free-to-enter ‘Driven by Design’ competition, sponsored by the Sytner Group, , sets the challenge to design a concept car and create a marketing campaign to launch it. The competition has been designed in line with the National Curriculum and can be completed by entrants without involvement from parents or teachers. Winners will be recognised across the UK, each of whom will receive an iPad and will have their projects featured on the IMI and Sytner careers websites.

IMI Careers & Student Membership Manager Joanna Hollingdale, said she hoped the competition will do much more than simply find some prize winners: “This competition is designed to show just how exciting the automotive sector is as a future career choice and we really hope it will inspire today’s teenagers to think about the enormous range of jobs that exist in automotive – beyond conventional preconceptions. There are more than 150 job roles in our sector and with the evolution of motoring with electric, connected and autonomous driving on the horizon, the range of opportunities is going to change significantly in the next few years.”

She added: “The ‘Driven by Design’ competition gives secondary age pupils the chance to showcase their skills across a number of disciplines, to include market research, design, project management and sales and marketing. We think it could be a great way to take a break from the daily schoolwork, and at the same time find out just how exciting automotive could be for their future career.”

Entries to the competition close on 28 February.To register for the competition and download the workbook visit

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