Dealers encouraged to go for aftermarket business

Published:  18 February, 2021

Franchised dealers are being encouraged expand their aftersales side to include multi-brand repair and maintenance to capitalise on the growing used car segment.

Used car sales increased by 4.4% during Q3 of 2020 according to figures from the SMMT. Nick Taylor, Head of Network and Business Development at Eurorepar Car Service, believes this growth provides an opportunity for dealers to add a multi-brand aftermarket arm to their business:  “As we’ve seen over the last few years, the way customers finance, run and service their cars is changing. Retailers and repairers need to remain in tune with these trends and ensure their offering continues to meet drivers’ needs."

One group diversifying its operation is South Wales-based dealer Hutchings, which has four sites covering two brands. Group Operations Director Dave Andrews commented:  “We’ve started to see a drop in demand for our service work and wanted to find a way to continue to feed our workshop. The Eurorepar Car Service model meets our needs, especially now that there is increased competition and fewer new cars entering the marketplace. Joining the network has allowed us to go to market with a different message. We can now deliver our exceptional service to a wider audience of drivers.”

Nick Taylor added: “By running an aftermarket repair and maintenance programme in tandem with their existing offering, dealers and authorised repairers can attract new customers and maximise workshop capacity throughout the year. Having a separate all-makes offering could also help to increase customer loyalty, by presenting a value-for-money option after a customer’s warranty or service plan expires.”

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