Jaguar to be all EV by 2025

Published:  17 February, 2021

 Jaguar will be an all-EV brand by 2025, Jaguar Land Rover revealed earlier this week. Six pure electric variants are penciled in for the Land Rover range by 2030 as well. To achieve its aims, the company intends to invest around £2.5bn a year on vehicle technology.

For JLR, the announcement represents the beginning of an endurance race that it hopes will culminate with it becoming a net zero carbon business by 2039.  As part of this goal, JLR is also looking to invest in hydrogen fuel-cell power. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.

Announcing what the company is calling its Reimagine global strategy, Chief Executive Officer Thierry Bolloré said: “Jaguar Land Rover is unique in the global automotive industry, We can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands.”

Commenting on the development, SMMT Chief Executive Mike Hawes said:  “The news that the UK’s largest automotive business has confirmed its long-term commitment to the UK is very welcome and is an injection of confidence into the wider sector.

“Its roadmap to a future that is built around sustainability, with electrified and hydrogen models as well as investment in connected and digital technologies, aligns with government ambition and increasing consumer expectations. Delivering this ambition, however, will require the UK to improve its competitiveness.

He added: “The UK automotive industry is essentially strong, innovative and agile, but the global competition is fierce. Government must ensure advanced manufacturing has its full support, with a policy framework and plan for growth that reduces costs, accelerates domestic battery production and electrified supply chains, and incentivises R&D and skills development. Every effort must be made to create the conditions that will enable the entire sector to flourish.”

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