Level-up: in-game E-sports launch for TPS/Yuasa real-life Matt Edwards British Rally livery

Published:  07 April, 2021

TPS and Yuasa have unveiled the new livery for British Rally Champion Matt Edwards’ 2021 title challenger via a first-of-its-kind motorsport launch inside a computer game and launched a corresponding E-Sports rally championship.

Computer generated images of the Volkswagen Polo R5, featuring TPS’s logo and Yuasa’s iconic white, red and black livery, have been revealed on Codemasters’ DiRT Rally 2.0 game.
In addition to this, the game will also host the Yuasa Matt Edwards E-sports Championship on PlayStation, Xbox and PC. The Game of the Year title sees gamers tackle famous rally stages across the world.

The championship will consist of three rounds. There will be points awarded for each round and an overall championship winner. Prizes will be given to the competitor who sets the fastest stage time for each round with the overall championship winner claiming the grand prize of a passenger ride with Matt Edwards.

To enter, players must follow Yuasa & Matt Edwards on social media and complete a registration sign-up form online. All entry details can be found at www.yuasa.co.uk/yuasarally

Edwards’ real-life challenger, a Volkswagen Polo R5, prepared by the South Wales-based Melvyn Evans Motorsport, will be fully launched on 21 April.

Michelle Masterton-Smith, TPS Marketing Manager, said: “Launching the new livery for the Matt Edwards Volkswagen Polo R5 British Rally Championship car inside a video game is ground-breaking, and it’s great to be involved in such an innovative event.”

Jon Pritchard General Sales & Marketing Manager at GS Yuasa Battery Sales UK added: “We’re thrilled to launch our new 2021 BRC challenger on Dirt 2.0. It’s a very unique launch that aims to capture both the real world and E-sports communities.”

To stay up to date with the launch and for more details on how to enter the competition visit Tps.trade/brc and www.yuasa.com

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