VARTA: ‘Joining OESAA was a no-brainer!’

Published:  16 July, 2021

VARTA has said that the inevitable positive outcome of joining the Original Equipment Suppliers Aftermarket Association (OESAA) in 2019 made the decision “a no-brainer.”

VARTA Marketing Manager John Rawlins observed: “We’d known OESAA for some time, understood what it meant and what it stood for in terms of championing OE parts, and since VARTA has 70% of market share on start-stop vehicles with an AGM battery, we were well-placed to echo the same message – it was a no-brainer.”

VARTA will be exhibiting at Autoinform Live, alongside other OESSA members. The event is taking place at the GTG Training Academy in Wolverhampton from 6-7 November: “Our technical trainers love in-person training; they want to help technicians learn for the future but also help with the day-to-day challenges. As well as looking at the technology and type of technology specific to a vehicle, help answer questions about which batteries should be fitted to which vehicle, we’ll also be talking about hybrid and electric vehicles.

“While the internal combustion engine is going to be around for many years to come, hybrid and EV registrations are starting to grow, and we need to be at the side of workshops during a transition period. Nearly all hybrids and EVs, for example, as well as a lithium-ion battery, will also contain a lead-acid battery – a lot of people aren’t aware of that, so we’ll be explaining what that means for testing and replacements.”

VARTA’s key message at the event will be the emphasis on testing every battery that comes into the workshop: “Technicians will check tread depth, washer levels but won’t check the battery. It’s the heart of the vehicle. We’ll be proving tips and ammunition of how to get the right tone and message across to customers.”

Video conferences have become part of everyday life during the last 12-15 months, so face-to-face engagement among OESAA members has been limited; nevertheless, there has been nothing restrictive about the conversation between VARTA and the OESAA Garage Forum: “The introduction of the Garage Forum has been invaluable; dialogue between supplier and workshop, asking what workshops want or how we can help them, has given us a useful steer and helped shape the way we deliver information and content.”

Last year, OESAA distributed more than 3,000 ‘back on track’ packs of point of sale and essentials to workshops.VARTA did its bit by asking members of its technical team to deliver a quota. When visiting workshops, they offered packs so customers would understand what was required to ensure a COVID-safe work environment. John added: “We were delighted and proud to be a part of that campaign. We promoted the initiative, among other OESAA campaigns and stories, on our social channels to show our enthusiasm and commitment to the OESAA cause, which is as strong as it ever has been.”

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