First Brands Group joins OESSA
Published: 27 September, 2021
First Brands Group is the latest company to join the Original Equipment Suppliers Aftermarket Association (OESAA).
First Brands Group, which originated from TRICO Group in 2020, also includes the Airtex brand. Commenting on the move, First Brands Group Brand and Marketing Manager Sam Robinson, said: “Joining OESAA was an easy decision for us to make, as it’s a highly respected body in the industry and with our plans for the UK, it was the perfect organisation to align ourselves with. TRICO has been well established in the industry for many years, but with the big brand awareness campaign we’re undertaking for Airtex, it’s a great way to share our messages with the aftermarket and reiterate the premium quality message that is so important to raise, especially with technicians.”
OESAA Chairman Nigel Morgan added: “I’m looking forward to collaborating with the brand and excited to see its plans to support OESAA come to fruition”.
Established in 2013, OESAA raises awareness about benefits of using OE components.
Meanwhile its hands-on training event, Autoinform Live is set to take place at the GTG Academy in Wolverhampton on the weekend of 6 - 7 November. For more information, visit oe-suppliers.org
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