LKQ Euro Car Parts promotes battery health via Test to Earn

Published:  22 October, 2021

A new battery promotion from LKQ Euro Car Parts is set to enable garages that reach the target to keep a £400 battery tester they receive as part of the programme.

Garages that take part in the Test to Earn initiative are given the tester, with the idea being they test the battery on every car that comes in, leading to greater battery sales. Those that achieve the three-month target get to keep the tester. Each battery tester comes with a free promotional poster, while email, social and web banners are also available via LKQ Euro Car Parts’ Omnihub platform.

Commenting on the initiative, LKQ Euro Car Parts Marketing Director Colin Cottrell said: “Test to Earn is our way of communicating the need for garages to test batteries as standard whenever any vehicle is brought in for servicing and repair. Doing so typically takes less than ten minutes, and can help technicians ensure they are providing the most accurate diagnosis, as well as driving additional revenue through battery purchases.

“A battery’s primary response to running flat is to protect a vehicle’s essential functions, so it can begin to cut out non-essential power draining components such as radio, air con and electric windows to preserve energy. This can have a significant impact on driver safety and experience at the wheel”

He added: “As temperatures continue to drop in the weeks ahead, battery faults will come to the surface, so we’re urging garages to get ahead of this as best they can, by offering a battery testing service to every customer that comes through their doors.”

For more information on Test to Earn, including terms and conditions, visit:

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