Product of the Year win for TRICO range

Published:  04 November, 2021

TRICO has been awarded Product of the Year for its Flex range at the A1 Motor Stores annual convention.

The Flex range was relaunched in 2020, offering provides wider vehicle coverage, including the latest fitment for late Mercedes A-Class, B-Class and C-Class models, as well as being engineered with the latest TRICO blade structure.

Commenting on the win, First Brand’s Group Brand & Marketing Manager (Europe) Sam Robinson said: “I am absolutely delighted that TRICO has won A1’s Product of the Year award. We worked very hard on the redesign and relaunch of the Flex range to ensure it remains ‘best in class’ in terms of multi-fit wiper blade ranges, and winning this award pays testament to that.I would like to thank the members that voted for us and look forward to seeing the partnership between TRICO and A1 Motor Stores continue to thrive.”

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