The Parts Alliance rebrands as GSF Car Parts

Published:  10 November, 2021

GSF Car Parts has become the official new name for The Parts Alliance, which will trade under one brand its 170 sites going forward.

GSF Car Parts President and COO Mark Eburne said: “This is a milestone moment for our business that marks the beginning of an exciting journey. GSF Car Parts already has an established national presence with both the independent motor trade and the general public, so we have an excellent springboard on which to launch this unified brand.

Mark added: “We see a huge period of growth ahead for the automotive aftermarket. The ageing UK car parc and its long-term shift towards electric vehicles both provide exciting opportunities for the industry to expand, diversify and upskill. GSF Car Parts will be there to support customers across the UK, online and in person, to help them share in this success.”

The Parts Alliance will return to being a trading group for GSF Car Parts, Dingbro and Qualvecomm.

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