Castrol/Bosch team-up comes to UK

Published:  30 November, 2021

A collaboration between Castrol and Bosch Automotive Aftermarket, where they recommend each other’s products and services in their respective garage networks, has been brought to the UK .

Under the agreement, ongoing since 2013 in Both Bosch and Castrol will offer stock recommendations within each other’s network, and Castrol will become the preferred global partner for the Bosch eXtra loyalty programme.

Amanda Taylor, UK and Ireland Country Activation Specialist at Castrol, said “Since our initial European partnership started in 2013, the cooperation between Castrol and Bosch Automotive Aftermarket has proved to be a great success. It has driven business growth for both parties, but also benefited end users by providing easy access to products and services from Bosch and Castrol,” says “We are now bringing this win-win cooperation to the UK where it will offer drivers more convenience, while driving profitable sales growth for our workshop partners.”

Ian Daly, Channel Marketing Manager at Bosch UK, added: “This cooperation agreement brings together two of the strongest brands in the automotive aftermarket. The combination creates additional opportunities for our workshop partners to drive profitable growth through being able to offer their customers the very best in lubricants, parts and technical service excellence. The joint approach to training, support and marketing campaigns will also help workshops attract and retain more customers”

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