LIQUI MOLY tie-up with TCR UK

Published:  31 March, 2022

LIQUI MOLY is becoming a main sponsor of the UK Touring Car Championship, in a deal that will run through to the end of 2024.

The deal makes LIQUI MOLY the championship’s preferred lubricants supplier. All competing cars will display the company’s branding.

Commenting on the increasing close relationship with TCR UK, LIQUI MOLY Export Area Manager Tim Keller said: “ We already have tie-ups with TCR series’ and teams in a number of countries. So, to add the UK championship to the list and in doing so, increase our brand presence in Britain makes perfect sense, especially at a time when TCR UK is clearly growing in size and popularity.

“I therefore look forward to working with the organisers and competing teams to establish and develop our new association, whilst at the same time promote our range of products to the championship’s rapidly increasing audience. Exciting times ahead!”

Championship Manager Stewart Lines observed: “We are delighted to have LIQUI MOLY with us as a main sponsor for the next three seasons. With TCR UK in the ascendancy, the company joins us at a great time. Any brand that’s on the journey with us will be able to take advantage of our ever-increasing profile and following, both on and away from the events.”

In addition, Maximum Motorsport, owner and promoter of the TCR UK and the Milltek Sport Civic Cup championships, as well as official CUPRA Sport and Audi Sport Customer Racing distributor in the UK , is becoming a LIQUI MOLY stockist.

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