Investment philosophy reaps dividends for North Yorkshire garage

Published:  13 April, 2022

An independent garage in North Yorkshire is reaping the rewards of its investment philosophy as it emerges from the unprecedented challenges of the last two years.

Oak Tree Garage, based in Northallerton, has invested more than £45k over the last two years on specialist equipment and tools, training and IT including a new bespoke website.

It has also recorded a year of solid growth to 31 December which supersedes the previous five years, where turnover grew by 15% year on year.Owner John Thompson said its success has been down to his belief in reinvestment and the foresight of planning ahead, even during the busiest periods. It is a philosophy that the garage adopted a long time ago. Oak Tree Garage was one of the first independent garages to launch a professionally built website, and quickly saw the potential in reaching its customers in way that traditional local advertising couldn’t: “Even all those years ago, I could see where technology was going. Not just in the equipment we were using in the workshop, but in how we interact with customers.

“I would never be without a website now. Ours generates 50% of all new business and, as well as all the calls that come in, we get at least one online enquiry every day. It’s working 24/7 and brings together all the other channels customers are using too such as Facebook. Without the work it generates, we wouldn’t be able to invest in the way we do. To say it pays for itself is an understatement.”

Jim Lang, Managing Director at Garage Services Online, which created Oak Tree Garage’s website, observed: “Seeing how John capitalises on his philosophy of investment is food for thought for all independent garages. It requires a certain amount of conviction to action what you want to achieve long term and I take my hat off to him for having that vision and creating a solid family business for the next generation.”

He added: “I’m thrilled that his website is a key source for that investment strategy; a savvy investment in itself!”

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