GSF Car Parts has completed its rebrand, with new signage, vehicle liveries and uniform branding in place across all branches, distribution centres and support offices, and standardised opening hours too.

The array of local trading identities under The Parts Alliance were replaced by the GSF brand last autumn. The process that began in November 2021 is now complete. With the new hours, GSF branches now open from 8.00 to 17.30 Monday to Friday, and 8.00 to 14.00 on Saturdays.

GSF Car Parts President and COO Mark Eburne commented: “We’ve been delighted with the way the rebrand has gone and it’s fantastic to finally draw the curtain on this period of transition. We invested heavily in the transformation of our sites, our fleet and our people, and the result is a unified nationwide network with a strong and professional brand.

“We want to be as easy to do business with as possible and operating under one brand enables us to do that. This month we took the next step by standardising our branch opening hours.”

There have also been new branch openings in Avonmouth, Camborne, Saltash, Solihull, Wakefield, Welwyn Garden City, Wigan, Wirral and Yeovil.

Mark concluded: “It’s been an exciting period of growth and transformation, and we’re incredibly proud of the teams across the business who have brought all these changes to fruition.”